In the blogosphere, as in comedy, timing is everything. You have to launch your blog and make your major announcements at the right time, to get maximum impact, to bring in the readers and get the comments flowing.
I chose a different course. I launched the Fundy Post blog the day after Public Address System was revealed to the world. Finally, after years of frustrating libertarian pointy-heads by refusing them the opportunity to comment on Public Address, Russell Brown has created a space where public argument is encouraged. Now the pointy-heads can complain about political correctness and tell everyone to read Hayek, while everyone else ignores them and stays on topic.
As you can see, Public Address System is already popular. The comments are pouring in. Lest it be thought that I made a dreadful mistake in choosing my launch date, you should know that I was fully aware that Public Address System would be launched on Friday. I was one of the Business Class members who were invited to comment early for the soft launch, back in the old days of last week, before the site went public.
I also chose to launch the Fundy Post blog on a Saturday night; not just any Saturday night but Guy Fawkes Night. My launch strategy was not so complex as Russell's: I told my Myspace Friends. I guess they are all out having fun tonight.
My strategy may be the most successful counter-intuitive marketing ploy in the history of the internet; or I may be the George Costanza of blogging.
Quiet round here, isn't it?