An online survey of the Herald Readers' Panel was conducted by the Nielsen Company between December 10 and December 17, as world leaders prepared to meet at the UN climate conference in Copenhagen.What does this survey tell us? It tells that members of the Herald Reader Panel, a self-selecting group, have different views to those of the general public, as revealed by the UMR poll. What it does not tell us is that "almost half of New Zealanders are not convinced global warming is real."
Thirty-eight per cent said global warming was a serious problem that needed action now, 13 per cent said it was the world's biggest challenge, and 2 per cent did not know.
Nineteen per cent - including almost 30 per cent of men aged 45 or older - thought it was a giant con and a waste of money.
The findings are at odds with a telephone survey of 500 people a few weeks earlier paid for by the Greenhouse Policy Coalition and carried out by UMR research the week after damaging emails from an international group of climate scientists were taken from the University of East Anglia's climate research unit and leaked on to the internet
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