The estimable Mark Harris observed, on the Twitter, the similarities between this NBR article and this media release: another hard day in the office for Niko Kloeten and another shameless piece of puffery by a pharmaceutical company.
What is the significant number of calls received from people wanting iodine? I think we should be told. I think the PR flacks should be ashamed of themselves for exploiting this catastrophe to push more product. I think the NBR should be ashamed for publishing this twaddle.
I think we should listen to Wendy Cope: