Casual ideation pods are primed

"Intense artisan process sustained by forced relaxation" happens at Dreamworks, according to I Wish I Worked There, a look inside the most creative spaces in business, a book which (of course) has its own website and a blog that has not been updated for a while. And on the website there is a short and annoying promo, where happy creative staff are shown having fun in their innovative working environments, accompanied by what used to be called slogans but are now called messages: text which is playfully angled and tells us to "promote collaboration" and "encourage play." These are creative spaces, the inspiring workplaces of twenty famous brands, where innovation is at the heart of their culture.

Yes, there is table football. Always there is table football, or table tennis or something like that. And you can clutter your workspace (what used to be called an office in the bad old days of walls and doors) with toys. And you can keep your bicycle in your workspace. And you can dress like you were still in college. And everywhere is open-plan. And there is free food in the canteen. And there is Google, always there is Google in books about innovative creative business:

Microkitchens are destinations that have been deliberately built into daily Google life. Each one has a different feel and is stocked with different food preferences, so people are encouraged to visit different spaces throughout their working week. The unwritten rule, that no Googler is ever more than 150 feet away from food, means that there is an abundance of opportunities to stop, refuel and casually connect with co-workers. 

Or Johnson and Johnson, where sharing is working: 

Bulldog clip placeholders allow for regular rearrangement of team members, to encourage mixing.

Semi-private booths support telephone activity and private focus for media planners and marketers.

Designer teams share one big table, supporting the collaborative nature of their work.

Or Nike, where ideation maters:

Casual ideation pods are primed, ready for use.
A Filing cabinets form focused yet open ideation pods with pin-up space
B Natural light and wonderful views promote the right creative state
C Storage files on wheels and bins filled with supplies - everything you need for an ideas session
D Comfortable seating and low tables encourage relaxed ideas sharing
E Whiteboard tabletops for quick capture

Or Oakley, which is like live-action roleplay: 

Perched on top of a decapitated hill in southern California, the headquarters of sunglasses manufacturer Oakley could be taken for a post-apocalyptic fortress from an alien planet. It is aptly described on Oakley's website as 'a place of reinforced blast walls and the padded cells of mad science.'

Or Urban Outfitters:

In the Urban Outfitters retail environment, people are taken on a journey that
draws them in, tickling their imagination and lulling them into a creative
state. This piques curiosity and implies constant movement rather than a finite
point of completion. The 'unfinished' nature of these spaces is a critical part
of the underlying creative philosophy... paint peeling from columns, untreated
sealed walls, partly sanded floorboards - it's all about continuing a journey,
not about having arrived.

Yes, continuing a journey, that would be it: everyone is on a journey; nobody ever arrives. Because all this tat is installed for staff who are always at work, who cannot go home for fear of being stigmatised as slackers. Everyone is on the team. No-one has a life.