Create blogs and led magnets for marketing funnels

A business is looking for a writer. I would apply, but I have no idea what any of this flannel means.

Seeking an experienced journalist or communications expert to join our team as our in house writer and copywriter. 

Responsibilities include: 

• Our PR activations - working alongside PR agencies and creating required media releases and articles 
• Interview clients and customers to discover the story behind individual or business and to bring this to life through storytelling
• Create blogs and led magnets for marketing funnels
• Build messaging for clients
• Build out advertising copy alongside the marketing team
• Build out and set up media contacts and dissemination strategy
• Build out email campaigns and nurturing sequences
• Understand our customer avatar and their wants and pain points like the back of your hand
• Put together copy for online assets such as website and social posts
• Undertake ongoing training and development, specifically in direct response copywriting
• Report directly to content manager

Required Skills: 

• Strong copywriter/writer, you must be able to show at least four examples of your writing style
• Strong storyteller, you understand how to draw out stories from people, you can find the right approach and way to connect with our audience through our member and client stories
• Understanding of online - you have ideally had experience working in the online space 

If you think you could be a perfect fit send in your resume! Don't forget to include examples of your writing style! 

Elvis Costello and the Imposters: