In the same year that computer scientist Tim Berners-Lee had the notion of the worldwide web, 1988, cognitive scientist Marvin Minsky, the pioneer of Artificial Intelligence, published his book The Society of Mind. This persuasively viewed human intelligence as the result of a vast number of individually basic cognitive processes, a neurological collective with no central organising principle. 'What magical trick makes us intelligent?' Minsky asked. 'The trick is that there is no trick. The power of intelligence stems from our vast diversity, not from any single, perfect principle... Minds are what brains do.' The idea of the worldwide web was similar in kind. Its 'intelligence' would not be centrally generated, it would live in the simple links between its evolving pages, little neurological pathways; it was a 'hive mind'. Wikipedia is, so far, the best demonstration of that possibility.The Observer on Wikipedia.