So it was ironic that the name of the fish being sold as cod in one Leicestershire chip shop suggested it was anything but the real deal.
Hoki, a type of hake which is farmed in New Zealand and is also known as the blue grenadier, was found being served as cod by trading standards officials.
St Mary's Chippy, in St Mary's Road, Market Harborough, was caught in a sting operation by trading standards teams.
Consumer watchdogs have warned another chip shop is to face legal action for selling other varieties of fish as cod and that further prosecutions could follow.They are eating our fish here; they just didn't know it until recently. No doubt they left the skin on and smothered it with artificial vinegar, to fool the locals.
Hat-tip to Liberal England