Colenso BBDO executive creative director Nick Worthington added: "I don't think a beer brand wants to be the guardians of history, we want to tell great stories."No, you did not. You made it up; both of you. There are stories which are true, or at least are attempts at truth. There are stories which are false; this has been one of them. This story is untrue because it is presented as history but the events it describes did not occur.
DB Export marketing manager Dave Shoemack said: "We simply wanted to create a commercial that told the DB Export story and that is exactly what we have done."
Or, to put it another way, why do this advertising people think they are telling great stories when they are telling lies? If you met some bloke in the pub who told you a story like this one, you would call him a liar. Yet the people who make the piss and the people who market it for them think that telling a lie is telling a great story.
There is no point in complaining about it: the industry is self-regulated, the Advertising Standards Authority being run by the advertising industry. It has lots of codes, including one for liquor. However, the subject of telling lies is not covered by this or any other code. If it were, much advertising would break the code. It would not make much difference, since the ASA has no power and no intention to do anything.
And thus it is that people lie to us in order to persuade us to buy their products. Alcoholic drinks in many respects are very harmful products, yet advertisers are allowed to tell lies to sell them, and justify their lying as telling stories.
"Look mum, I'm a story teller now; I'm on top of the world."
"No you are not son, you are a liar. And get off that gas tank."
Pic unrelated. There has been no rainfall inside the Later with Jools Holland studio since records began. However, the Charlatans are not taking any chances: